I am a Global Director in New York City, collaborating with enterprise global customers. I was born and raised in Bulgaria, and moved to the US to pursue my higher education in 2008. I hold degrees in Marketing Management, International Business and Economics from St. Francis College, and graduated with my Masters in Public Administration from Baruch College in 2015. I am considered to be the social media guru of Eastern Europe (because why not : ) with the first published book on social media on the Balkans’ market, which I released in 2014. As a social media thought leader, my work is regularly featured in top media outlets such as Cosmopolitan and Elle magazines. In my free time, I am a TV correspondent for a national morning show in Bulgaria, where I uncover global digital trends and introduce the viewers to innovation practices. I am fluent in five languages.
CITY UNIVERSITY OF NEW YORK, BARUCH COLLEGE // New York, NY // May 2015
M.P.A. Non–Profit Management, Cum Laude
ST. FRANCIS COLLEGE // Brooklyn, NY // May 2012
B.A. International Business, Cum Laude
FRENCH MINISTRY OF EDUCATION
ST. FRANCIS COLLEGE // Brooklyn, NY // May 2012.
B.S. Marketing, Cum Laude
ST. FRANCIS COLLEGE // Brooklyn, NY // May 2012
B.S. Economics, Cum Laude
I have extensive experience that ranges from small shops to the largest enterprise global clients. I share my expertise and passion for digital marketing with private clients internationally, assisting them to invest strategically in marketing spend through social media analysis. My expertise is in digital solutions deployment, brand strategy, competitive research and big data analytics. If you’d like to get more information and my portfolio, please email me at hi@tsvetta.com .
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In addition to a day job in social media, I am also the Volunteer Head of GLOW, the Girls Leading Our World Association. GLOW is a catalyst for positive change and to educate, motivate and inspire women to maximize their highest potential. The Girls Leading Our World NGO aims to unleash the full potential in the youngsters and develop them as future leaders, who are able to take informed decisions and are active citizens in their societies. GLOW helps them realize their own strengths and weaknesses, enhance their ability to communicate effectively, teach them how to set goals and to achieve them successfully
In 2011, I was asked to be the face of the national literacy campaign “Да напълним Студентски град с книги” under the patronage of the President of Bulgaria, Rosen Plevlenliev.
In 2013, I started my own national literacy campaign – “Tsvetta for the colors of the languages” aimed at providing foreign language literature to libraries and schools in small and medium sized communities all over Bulgaria. I was inspired to start a fund, as I had read all the English books available in my high school library while living in Bulgaria. I firmly believe that foreign literature should be accessible free of charge in Bulgaria for those who want to read in other languages. I am honored to be able to give back and spread knowledge, if and when I can!
If you’d like to say „hi“ or have a question for me , don’t hesitate to drop me a note via the contact form below or hi@tsvetta.com 🙂
