As claimed by Kevin Systrom, Instagram co-founder and CEO, on average, people miss about 70% of the posts in their Instagram profile feeds which means they are only able to see the best 30% of it.
This sure means brands should do their best to make the most out of that visible 30 % while pushing their Instagram account to work smarter for their business and sales.
We wrote down some quick tricks to help you maximize your eCommerce efforts on Instagram and give you an overall tactical advantage over your competitors.
Find the shopping feature that best converts for your brand
Each business is unique with its products, vision, mission, and goals. Brands find various ways to communicate with their audience, trying to feel the pulse of new prospects and take them to an exciting buyers’ journey. Depending on the nature of their products, it’s significant that companies discover which Instagram shopping feature works best for reaching their eCommerce goals. If you are selling physical goods, for example, the best thing you can do is linking your inventory or eCommerce platform to your Instagram account, which enables product tagging in your posts. However, if your products are too complex to explain, you better highlight their specifics in a series of Instagram Stories and use the “swipe up” feature to direct prospects to your Instagram product page. Still, some brands are lucky to keep high engagement rates on their daily Instagram posts so they prefer to only share high-quality product photos and just add shopping tags to them.
Fine-tune your content on top of the funnel
The better you fine-tune your content, the greater results you will get in terms of Instagram eCommerce. Make sure you treat right your top of the funnel audience, the prospects you need to attract, keep engaged and convert into leads. Grab their attention with catchy images, eye-popping videos, engaging captions. Content needs to be fresh, fun, helpful and always adding value. Try behind-the-scenes peeks and lifestyle imagery to put some colors in the picture. Don’t forget to incorporate Instagram stories as well. Big blocks of text are hard to read so try to visually make the content easy to scan. Since “See More” text on clickable Instagram Stories is pretty tiny to spot, use GIFs to draw visitors’ attention to your CTAs.
Spread your brand outreach with niche influencers
Hiring popular influencers to bolster product credibility is another great move to push your eCommerce on Instagram. There are some effective tools out there to simplify the process of finding the right influencers for your business. Have you ever tried Snapfluence or InstaBrand? If not, put them on your list. Working with the right influencers for your business niche will not only enable you to expand your e-commerce reach but will also help you better showcase your brand as a whole, not just your products. These brand ambassadors will get you immediate exposure to a whole new target audience. If you do not know who your best influencers would be for such effort, use services like RILA GLOBAL CONSULTING’s Influencer research which provides you with a list of influencers based on social listening analytics; all at a flat price.
One of the best things about Instagram is thе fact it’s not only a social media platform but also plays the role of a search engine, using hashtags as keywords. Therefore learning how to use Instagram organic search will help you expand your brand and product reach very rapidly. Look for the most powerful hashtags that are trendy and best correspond to your brand identity. It is crucial that your visitors remember your brand through a popular hashtag that makes it recognizable and easy to find.
Your BIO Link is actually the only clickable URL in your Instagram account so take advantage of it. Sell more on Instagram by changing out the URL in the Bio and linking back to a product you want to highlight. It works great for new products in stock or products currently on sale. Use your BIO link to make your ongoing promotions more visible. Since most visitors are clicking from the Instagram app on their phones, it is essential to ensure that your website is optimized for mobile traffic.
In a nutshell, knowing your audience to perfection will enable you to tailor your Instagram eCommerce according to the specific market needs. Competition is cruel so stay tuned with the latest trends and features of the platform. Any smart hack is always welcome to help you stand out from the crowd and trigger your Instagram eCommerce potential to the highest level. Test, test, and test to find what works best for your eCommerce in today’s constantly changing business environment. Be sure that taking good care of your Instagram account will reward your eCommerce efforts in the long run and even exceed expectations.
About the author
Tsvetta Kaleynska is a SaaS consultant, motivational speaker, and author on the topics of A.I. and technology and their impact on international development and safety. She is the founder of RILA GLOBAL CONSULTING, a boutique consultancy in New York City. As a thought leader, Tsvetta’s work is regularly featured in top media outlets such as Ted X, Cosmopolitan and Elle magazines. Kaleynska is fluent in five languages.